Motion
System
Title
Strava
Year in Sport
Role
Art Director
Designer
Year in Sport
Strava annually releases a “Year of Sport” montage, a celebration that visualizes every workout and achievement of its users. Tasked with creating 15 customizable scenes. Each one designed to work in a modular system to form infinite combinations.
Profile
Narrative
Each scene was shaped by user data using RITA and over 1 million films were uniquely generated for each member of Strava. The sum of all activities created a highly personalized experience.
Scene
Guidelines
Dynamic Data
Animations Scenes
Credits
Annie Vranizan
Ian Mathias
Vucko Co.